PF

Luminar Health — Brand Identity & Patient Portal UX

Prepared for: Chloe DuPont

Brand & UX StrategyPrepared for Valued Client

Defining an Unmistakable Brand Experience

Crafting a world-class visual identity and intuitive digital interfaces.

Identified Bottlenecks

Why Current Brand Assets Fall Short

Key brand alignment obstacles currently holding back market perception.

01

Inconsistent Visual Touchpoints

Marketing collateral, product screens, and sales decks use conflicting colors, fonts, and tone of voice.

02

Weak Premium Differentiation

Brand aesthetics currently look comparable to generic competitors rather than justifying premium pricing.

Scope of Deliverables

Creative Deliverables

A full suite of brand assets and production-ready component libraries.

Core Brand Identity & Guidelines

Logo mark, typography scale, palette, iconography, and voice guidelines.

Included Outputs
  • Brand Book (PDF & Web)
  • Vector Logo Suite
  • Social Media Asset Kit

Design System & Component Library

Accessible, tokenized Figma design system ready for developer handoff.

Included Outputs
  • Figma Token Library
  • 50+ UI Components
  • Interactive Prototypes
Investment & Tiers

Design Packages

Select the optimal tier for your brand milestone.

Brand Identity Signature

$5,000

Complete visual identity overhaul and brand style guide.

What's Included:
  • Logo Suite & Iconography
  • Color & Typography Hierarchy
  • Brand Strategy Deck
  • Social Media Kit
Most Popular

Brand + UI/UX Product Design

$9,500

Complete brand overhaul plus 15 key application screens and full Figma design system.

What's Included:
  • Everything in Brand Identity
  • Full UI/UX App Design (15 screens)
  • Interactive Figma Prototype
  • Developer Handoff Token Kit
  • 2 Rounds of Iteration
Proposal Authorization & Sign-off

Sign & Commission Design Project

Approve the creative scope to initiate Moodboards & Style Explorations.

Selected Proposal Package

Brand + UI/UX Product Design

Total Investment

$9,500

All final exported assets and vector artwork become full property of the client upon final milestone payment.

Typing your name constitutes a digital signature confirmation.